So substantial people now use their devices while watching TV, why can’t we adopt this in a movie theater?
Here’s my idea — a geek tier. You get last row (if mixed with non-geek tier, entire auditorium can be geek tier which case every single row can be like that) of the seat with a small desk with an AC power, an Ethernet port (and perhaps optional wi–fi for tablet users) that you can hook up your laptop, and get connected. (These desks can have a small stall high enough to not obscure eye level to the screen, to satisfy pirate-worrying Hollywood studios.)
The idea is, you have full connectivity during movies, as well as web service containing movie and cast information. It can also IRC-like in-auditorium chat system that connects with people watching the same movie, probably named something like CineWhisper™, that you can cheer or jeer with other moviegoers.
Not only this appeal to geek moviegoers, but also to people going to movies in solo — putting some social element during the movie. You survive two hours (or whatever the duration of a movie will be) of socializing, you can even set up a little after-movie drinking session with them!
I’d regularly go to a movie theater like that!